1) Who is the best fit, who is second, and who is still a good fit but not the priority?
If too many people sound close enough, the message gets soft. Clear tiers make outreach and qualification easier.
Example: Best fit = empty nesters in Richardson who want community and a lock-and-leave lifestyle. Second = nearby buyers with similar needs. Good fit, not priority = people you would still help, but not shape the message around first.
2) Which zip codes are the real Phase 1 focus?
“North Dallas” is too loose to use. We need a real map.
Example: Primary zips, secondary zips, and a clear “not now” list so the team stops treating every nearby lead the same.
3) What is the simplest way someone raises their hand?
We do not need a big funnel. We need one clear next step that makes follow-up simple.
Example: This could be a short form, a guide with a booking button, or a one-page intake. Keep the fields lean: current zip, target zip, timeline, readiness.
4) Who are the first 10 warm referral partners we should actually name?
This plan grows through warm partners. If we cannot name the first 10, this channel is still too abstract.
Example: Lenders, selective agents, lawyers, accountants, or other life-stage professionals who already serve the transition Alisha wants to own.
5) What should the brand, domain, and email setup be?
If the brand setup stays split, the client experience feels messy.
Example: Pick the domain, the email naming pattern, and what should stay separate from Yellow Bird Cage so the client experience stays consistent.
